By Windy_City_Hawk
Fri Nov 14, 2003 5:59 pm
I hear what you are saying (MPC_Producer), but being that they are a small company they are losing the battle not because of their product line, but more because of marketing! Lets take Roland for example; they can sell almost any piece of garbage their R&D team comes up with because they push their products HARD! It took almost a year and a half for the GC in my area to get a DPS24, and about the same amount of time to get an MPC4000.
Again I here what you are saying, and mostly agree, but pushing out new hardware when you have existing hardware that is still not fully implimented is not a good idea. It may help in the short term, but in the long run (espcially if it has a buggy OS) sales will slump. Just look at the DPS24, and MPC4000. Both are great products, but upon initial release they got bad reviews from the users due to buggy/incomplete OS's, and Akai had to slash prices to get them to sale!
Akai needs to make sure that when they release a product that it at least does what they promote it to due. They are very good with the updates, but once you put a bad foot forward it's hard to take that step back in the eyes of the public.
I think with the release of this new product they need to start becoming more competative in the marketing department. Also to release 3 MPC's in 3 years just floods the market, and could cause consumer confussion.
The first thing I would do is to make sure that the MPC1000 comes off without a hitch, and that they get some MAJOR hype going for it. Then they should attack the low-end digital recorder market as they did pretty well their, and their past success there can be a spring board. While doing this they need to get those OS updates out on the DPS24, and MPC4000, and start a little marketing for them also.
Hey that's just my 2 cents though, but only time will tell what Akai does.
Again I here what you are saying, and mostly agree, but pushing out new hardware when you have existing hardware that is still not fully implimented is not a good idea. It may help in the short term, but in the long run (espcially if it has a buggy OS) sales will slump. Just look at the DPS24, and MPC4000. Both are great products, but upon initial release they got bad reviews from the users due to buggy/incomplete OS's, and Akai had to slash prices to get them to sale!
Akai needs to make sure that when they release a product that it at least does what they promote it to due. They are very good with the updates, but once you put a bad foot forward it's hard to take that step back in the eyes of the public.
I think with the release of this new product they need to start becoming more competative in the marketing department. Also to release 3 MPC's in 3 years just floods the market, and could cause consumer confussion.
The first thing I would do is to make sure that the MPC1000 comes off without a hitch, and that they get some MAJOR hype going for it. Then they should attack the low-end digital recorder market as they did pretty well their, and their past success there can be a spring board. While doing this they need to get those OS updates out on the DPS24, and MPC4000, and start a little marketing for them also.
Hey that's just my 2 cents though, but only time will tell what Akai does.
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