The filter's pole is the depth of slope in the cutoff region. A one pole filter means it has a 6dB per octave cutoff (in fact each pole represents 6dB, so 8 poles is 48dB per octave in signal reduction). So if you use a lowpass 1 pole filter, with a cutoff at lets say 440Hz, that would reduce the signal by 6dB at 880.
Think of it this way: an ideal filter would reject all frequencies in its stopband (in the example above the stopband would be all frequencies above 440, and the passband would be all frequencies below). This is not possible, in the real world there is a slope. That means that some frequencies in the passband are reduced, and some frequencies in the stopband are passed. The higher the filter's pole, the closer it is to an ideal filter. Its not necessarily an advantage to be closer to the ideal, but an 8 pole filter can have its uses...
This picture illustrated the idea. The blue line would represent the steepest slope, hence the highest pole.

The Moog filter, the most famous of all time was 4 poles. Most other analog synth designers (Roland with their Juno's, Akai's AX, Oberheim, Sequential Prophet 5 and others) used a 2 pole filter.