AKAI says they will change the way we make music forever @ m

From Facebook:

Gustavo Huizar says: **** you. Im deeply offended by that garbage. Terrible marketing as if you took a page out of Beat Kangz handbook on how to market a product.

JamesJeffery wrote:But, I have logic for this ...



... I don't even use the editor for the Machine. Which is an important question to ask yourself before purchasing this MPC. Do you want another DAW just make beats with this MPC and a separate DAW for your other music?

If it's just a pad controller you want why pay the additional $$$ for bells ans whistles?

Everybody owns Logic. This MPC can be used as a stand alone product or be used as a plugin inside of Logic...

If you don't use the editor in Maschine, you would be better off using Battery inside Logic.

carloboranga wrote:is that some sort of a cushion under the pad area?

Looks like an arm rest like legacy MPCs...

JAH wrote:Everybody owns Logic. This MPC can be used as a stand alone product or be used as a plugin inside of Logic...

Which is why I said the Maschine and Komplete would be a much better spend imho.

Wow this thread exploded over night.

The marketing is a disaster and I'm afraid this, yet again is Akai riding on the back of a 15 year old piece of hardware.

NOBODY CAN MAKE AN MPC, YOU CAN'T EVEN COME CLOSE BRUV

Ironically, neither can you any more. Another MIDI controller with it's own virtual emulation is not an MPC. Also, I'm yet to hear anything that can even come remotely close to sounding like certain bits of hardware with shoddy virtual bitcrushers.

They talk about this integration and workflow, but, the MPC was never about integration with a computer. It was about having something so streamlined and restricted that it forced you to be creative with what you had. This couldn't be further from that. I understand moving with the times, but personally I don't think this is what it's about at all.

A better idea would have been a **** *** that you can **** ** **** ** with *** **** ****. (I might secretly develop this, because it will change the way you hear music forever)

scoobylol wrote:Wow this thread exploded over night.

The marketing is a disaster and I'm afraid this, yet again is Akai riding on the back of a 15 year old piece of hardware.

NOBODY CAN MAKE AN MPC, YOU CAN'T EVEN COME CLOSE BRUV

Ironically, neither can you any more. Another MIDI controller with it's own virtual emulation is not an MPC. Also, I'm yet to hear anything that can even come remotely close to sounding like certain bits of hardware with shoddy virtual bitcrushers.

They talk about this integration and workflow, but, the MPC was never about integration with a computer. It was about having something so streamlined and restricted that it forced you to be creative with what you had. This couldn't be further from that. I understand moving with the times, but personally I don't think this is what it's about at all.

A better idea would have been a **** *** that you can **** ** **** ** with *** **** ****. (I might secretly develop this, because it will change the way you hear music forever)

I just said the same thing on the FB page!

Arn, the problem is it's not a bridge between hardware and software. There is nothing hardware about the Renaissance apart from it's a plastic midi controller. Just like the Maschine, or the MPD16/MPD24/MPD32. It's marketing hype. If people stepped back and looked at it for what it is they would realise that it's not an MPC. They called it an MPC because they wanted to carry on the name of the other MPCs. If they'd have called it something different, there would be no hype in it. Why do you think they are delaying the rest of the videos and specs. Because they want people to imagine what it's going to be like and build up positive images in their heads that will cause them to purchase. Clever marketing. It's just a midi controller with it's own software. Nothing new about it apart from its the same as other midi controllers in an MPC box.

There is nothing hardware about the Renaissance apart from it's a plastic midi controller.

yes there is.. it's also a usb-midi-audio-interface. Can't really grasp why people are so offended by this and raging here.

We all know Akai's past track-record on support/features/whatnot, but if they can get their act together with this one, I believe that this will be a worthy product (looking past what MPC's are/used to be etc.).

m:t:c wrote:

There is nothing hardware about the Renaissance apart from it's a plastic midi controller.

yes there is.. it's also a usb-midi-audio-interface.

You clearly don't know the difference between hardware and controller.

A fair point well made James.

The other jarring thing about the advertising video they posted is that the music really is poor. If you want to claim your product will change the way we make music, then present us with sounds we've never heard before that blow our brains out our ears. That actually capture the imagination and make you question how the sound has been achieved.

That sounds like a spare Aarab tune made from iPhone presets.

m:t:c (emp-ty-sea?) I honestly believe that by now most people involved in music making have a simple audio interface of sorts already. That's not the greatest selling point IMO.

JamesJeffery wrote:

m:t:c wrote:

There is nothing hardware about the Renaissance apart from it's a plastic midi controller.

yes there is.. it's also a usb-midi-audio-interface.

You clearly don't know the difference between hardware and controller.

So you don't consider your audio interface to be "hardware"?.. I see.

Edit: ugh nevermind, don't want to go there. This discussion is clearly not for me. Cheerio...

JamesJeffery wrote:
Which is why I said the Maschine and Komplete would be a much better spend imho.

And why would that be better than MPC-Ren and Komplete? MPC-Ren has twice as many knobs to control Komplete.

Why would Akai not ride on the back of "25 year old" hardware design that everyone loves....

m:t:c wrote:So you don't consider your audio interface to be "hardware"?.. I see.

Oh I get it, so because I purchase a controller that has an audio interface built in that makes the controller hardware?

You know, I'm having this same debate on 3 forums at the moment. This is the tip of the ice burg. Wait until the kids come along saying "I got MPC hardware" and then you have to educate them.

The worst thing is, when you now type MPC into YouTube or Google you'll have a hard time finding true MPC videos because they will be littered with the controller. Akai ruining the MPC for profit.

JAH wrote:

JamesJeffery wrote:
Which is why I said the Maschine and Komplete would be a much better spend imho.

And why would that be better than MPC-Ren and Komplete? MPC-Ren has twice as many knobs to control Komplete.

Why would Akai not ride on the back of "25 year old" hardware design that everyone loves....

Well, you'd still be using Native Instruments software to solve Akai's problem. You might aswell save the cash and go with Native Instruments controller too. Makes more sense.

Who needs lots of knobs and buttons? Just the basics to get the job done is all you need. These days you have the Lemur iPad app for complete and customisable control.

JAH wrote:

JamesJeffery wrote:
Which is why I said the Maschine and Komplete would be a much better spend imho.

And why would that be better than MPC-Ren and Komplete? MPC-Ren has twice as many knobs to control Komplete.

Why would Akai not ride on the back of "25 year old" hardware design that everyone loves....

Because riding on the back of that originality is a marketing gimmic that is always going to set you up for a huge fall. Do you really think this product will inspire the musical legacy it's apparent precursors did? Or really have that big an impact on the controller market? Particularly after how well Maschine has been received.

I can still see people using their 60, 3000, 2000, XL, or even some of the newer models literally until the day they die/give up (them or the machines themsevles). But I doubt this will last more than 3-5 years at best.

EDIT: James, I notice you don't have your Tenori-on listed in your signature. That is karmas way of telling you to sell/give it to me immediately.

JamesJeffery wrote:

JAH wrote:

JamesJeffery wrote:
Which is why I said the Maschine and Komplete would be a much better spend imho.

And why would that be better than MPC-Ren and Komplete? MPC-Ren has twice as many knobs to control Komplete.

Why would Akai not ride on the back of "25 year old" hardware design that everyone loves....

Well, you'd still be using Native Instruments software to solve Akai's problem. You might aswell save the cash and go with Native Instruments controller too. Makes more sense.

Who needs lots of knobs and buttons? Just the basics to get the job done is all you need. These days you have the Lemur iPad app for complete and customisable control.

I' get that you are trying to convince people not to buy this MPC but you are wasting your breath. When the new MPC is available, I will put Maschine back in its box. I am not sure if I will buy Komplete or go with Mach Five 3...but I will definitely buy VSTs to run in this new MPC. Who needs knobs and buttons? I do of course. 8 knobs versus 16? The means one less page I have to navigate to.

@scoobylol
Do I think it will have a big inpact on the controller market? I have to answer your question with a question. Is there any product that made a big impact on the controller market? If so, I believe this will perform equal to or better...if it is designed to be used as a controller alone. By the way...I love the MPD 32.

As I read your comments further...they seem really odd. Does the Fantom G ride on the back of the original Fantom? Does the Korg Kronos ride on the back of the Oasys, Triton, and Trinity? Does the Motif XF....ok. You get my point hopefully. Every new MPC released brought something new to the table. Its 2012....and we (or I) have another one to look forward too. If you are not excited...I won't hold that against you.

so close, yet so far.