By JamesJeffery
Sat Jan 07, 2012 6:55 pm
MPCWeapon1 wrote:You have MPC chopping and sequencing on your computer that can be used as a plugin for your main DAW. That's tight to me.
Machine.
Kontakt.
Reaktor Ensembles. And if you're clever enough to write your own you can blow the MPC features out the water with Ensembles + do much much more.
Hence why I said money would better be spent on Machine and the Komplete package.
Akai used to dominate. NI catered for the software world. Akai are 5 years too late.
Seriously, how can Akai take away NI's customers when NI offers so much more than just the Maschine? Their software integrates with the Maschine and does what the original MPC did and more. NI customers have trust and love for NI. A customers trust in a company is what sells products ... the basics of marketing.
They might sway a couple of NI users but in all honesty Akai are late and there's no pulling back. The customers they do gain they will lose because they can't keep up with NI.
And that is that. NI are **** kings of this game, there is no denying that. Akai are brand new blood in this game, and NI will tear them to pieces. I doubt they are even worried.
I'm not even a Maschine fanboy. I do spend a lot of time in Reaktor, so I'm slightly bias but there is no denying what I said above.
Akai best have the greatest promotions and marketing tactics in the book, along with some corporate espionage to steal NI's database of customers ... then and only then will they have a chance to take NI.
My personal blog about trap/hh production: https://trap-drum-samples.com