mpc competition coming from behringer

from a new FB behringer group:

Hi guys, welcome:-)
We're here to design a complete range of new DJ, Production Samplers and Controllers.
Our goal is to turn this world upside down and take on the largest players. All for one purpose - to deliver the most cutting edge gear and the best possible prices. That is a promise.

I know it's only an idea, but obviously the buttons indicate a direct rip off of MPC features. I guess it was inevitable, but let's see how they deal with the software side of things.

I really can't see Behringer having the resources or staying power to develop an long term ecosystem to rival the MPC, it's taken Akai 8 years to get the MPC software/firmware where it is, I doubt Behringer can just throw some cash at an idea and conjure up something with the same depth and I certainly can't see them committing to years of intense software updates. Developing an MPC is going to be a very different proposition to cloning a model D

But interesting to watch what happens, nothing but good news for consumers.

It will depend on how much interest Behringer has in making a long term sustainable platform, or if it is a cash grab at a market that they believe is not being serviced.

Lo Fi Grit yo... but is it for hipsters? It'll need a cup holder for mason jars.

Boys, I want this new unit to capture everything that makes the MPC workflow so successful, but for God's sake fix that 4x4 pad layout that everyone's always complaining about.

interesting to see they aren't cloning an mpc60 or sp1200.
this might be a tough game for behringer -- there are quite a lot of modern samplers on the market.
whereas their cloned gear is competing against a hot, overinflated second hand market, and behringer win by a mile there.

Yes, we know it's posted in the official 'All things Behringer" Thread where all the Behringer related posts goes...viewtopic.php?f=42&t=192510&start=300#p1794159

ugly design an fischer price looking pads smh