
By MPC-Tutor
Wed Jul 22, 2020 8:32 am
vwkountz wrote:I'm preparing for the worst, but it only make sense because Akai has been doing updates on the quarterly bases. ....The acquisition of Splice (subscription) and now free Software. Call me Nostradamus, lol, but something is about to change. :popcorn: :popcorn: :popcorn:
inMusic have not acquired Splice. They're just an affiliate partner, like dozens of other vendors.
A subscription service or Beat Premium software, but no more free full software with the MPC. If you want more then Beat you buy it and if your cool with Standalone you're good.
The thing is, Akai have been trying to sell the MPC Software as a DAW for other MIDI controllers for years now and no one has been biting, it's a very hard sell when you have so many mature DAWs or tightly integrated systems like Push/Live. It seems they've finally realised it makes more sense to just offer a highly featured free version as it immediately brings in hundreds of thousands of new users into the MPC ecosystem. It's a marketing tool.
Many of these free users will be buying expansions and eventually many will inevitably buy MPC hardware, which I assume will still come with the full version of the MPC Software. Most will look at the $200 update cost for the software and think 'Hmm, spend a bit more and I can have an MPC One which already includes the software'.
A big selling point of these MPCs is you can jump between standalone and software and get the same experience from the controller UI. This requires that both MPC and computer need to be running the same software (same features, same version number), so introducing a business model that by default basically penalises you in software mode unless you upgrade is just about as cynical as it gets. I just can't see how this would work. For example, it's fine shipping Live Intro with Push as Push is just a controller, the features are set by the version of Live you are running on your computer, there isn't a standalone environment which runs the full Live Suite and then gimps everything down to Intro when you go into computer mode.
This is why, IMO, MPC 3.0 will change nothing with respect to the business model. I guess the general assumption is this to be a paid upgrade unless you are buying whatever new MPC model they release at the same time. Just like they did when they introduced 2.0. However I do wonder if they might forgo this and just release it as just another standard, free update. In the end, a version number is quite arbitrary - 2.3 and 2.6 were huge (and free) updates - can 3.0 trump these?








