3.0.3 update issues with USB

I downloaded the 3.0.3 USB image (Force-3.0.3.13-update.img) for updating the Force. When I put the USB in the Force and try to update I get a message saying:

"This drive contains firmware update 3.0.1 for your Force. You are already running this version. Do you want to re-install now?"

hmmmmm...

So I tried "re-installing" just to see if 3.0.3 would be installed. Nope, still 3.0.1.

Anyone else experience this problem? I could try the MAC version but don't have time tonight. Akai aren't making it easy to love the Force.

Good Lord...

When trying to install the new Firmware make sure that you don't have any OLD firmware hiding with your samples in that flashdrive that is so easily hidden on the front of the unit.

My bad. Sorry Akai. Love you.