JusDaFied wrote:Swing, welcome to the forum and way to jump in with a smart post.
I have to disagree with Foo, and now Swiss when you guys are assuming that there will be lesser components in the 1000 than the 2000xl and that it will be inferior to the 2000xl simply because of the price point. Swing is reiterating exactly what I said before, that Akai wants to sell more. It's basicly marketing.
Microeconomics in a nutshell:
If you can sell 10 units at $10 ($1000)
or 1000 units at $5 ($5000), which would you do?
Point is, don't think that the components will be inferior simply because of the cost. In fact, using different main components to the 2000xl would probably end up costing Akai more money.
Now obviously you have to factor in things like R&D costs, marketing and stuff like that into the price, but keep this in mind, the 1000 is really a convergence of new and old technology. A little of 2000xl and a little of the 4000. Looks to me, that if the 1000 is to be successful (and I believe it is), it's the 2000xl market that will suffer.
funny how you speak of econ but have no firm grasp of basic business concepts. YOU DONT RELASE A PEICE OF GEAR DESIGNED TO SUPPLANT YOUR 2 BIGGEST SELLERS< YOU RELEASE GEAR TO SUPPLANT THE COMPETITION.
#1 who cares what a piece of gear looks like, anyone who says "it looks better then X gear" immediatly has disqualified him/herself from the discussion.
#2 The "UK" may be pushing the 4000 but that is because HERE in the US we have ALL the options for pro audio. ive been to Europe and thier selection of pro audio is rather limited compared to the US market, (the largest in the world for pro audio) so, basically, the 4000 is being hyped there cuz they get a limited supply of whatever and it happens that Akai moves most 2000XL's in Japan and USA (call them and ask them where they ship most MPC 2000XL's to)
#3 Basic rules of econ state that in order to realase a product it must: 1 be compatible PRICE wise with the current line (IE you cant drop a BMW that costs 8000 dollars here in the USA cuz that would kill the 325 market here, in Europe where BMW drops WAY more models then in the US , you can since market proliferation is so high you can have many options. BASIC rule.
#4 keeping in mind this basic rule and that the USA is thier #1 market. Using different main components that are cheaper will cost akai money? are you crazy? the answer lies within the statement you made. This also goes against some basic rules of business. See, when you say that "you think the components that are cheaper will end up costing akai loot" (assuming they have soooo many other parts in stock they got them cheaper then the inferior parts for the 1000 right? this is what you are saying?!>) dog! WTF? Cheaper components cost less. WHAT BUSINESS WOULD SPEND MORE $$$ ON INFERIOR PARTS WHEN THEY CAN BUY NEW PARTS THAT ARE CHEAPER? NONE.
AKAI wants to sell more but THE 1000 AnD 2000XL AND 4000 ARE ALL LIKE THE 325I, 540, 740. THEY ARE DIFFERENT LEVELS OF THE SAME THING< SAME/SIMILAR DESIGN BUT DIFFERENT COMPONENTS AND DIFF. FEATURES DESIGNED TO MAKE THE GEAR DESIREABLE TO DIFFERENT MARKETS (IE the 325 to the young yuppies, the 740 to familuies, the 540 to the middle aged etc.) the same holds true for the MPC series THAT IS HOW YOU DO MARKETING you DO NOT sacrifice the 7 series to sell/hype the 3 series. You make them different to appeal to different groups. THE FEATURES, PRICE POINT, and OPTIONS MAKE THE 1000 set for NOOBS (Built in SOUNDS!!!!! what pro needs that?!?)
as to your "akai wants to sell units"- pro audio samplers are a niche market, so akai has to follow the 325\540\740 rules, JUST LIKE LUXURY CARS WHICH ARE ALSO A NICHE MARKET.
Its not an assumption, the 1000 WILL have something that makes the 2000xl/40000 better then it, otherwise there would be no need to have a 2000 or a 4000 and they would fall to the wayside, bascally eliminating all the cool $$$$ they make them (selling mpc 4000 memory for 3x's the price, CD burners for it, the sliders for the 2000 and the lcd's the buttons etc.) AKAI MAKES MONEY LIKE DELL, THEY SELL YOU GEAR THEN YOU HAVE TO USE THEM TO FIX IT, the DELL Model. Sell them gaer then use that to break even, then profit off support for the gear.
the goal for the 1000 is to take over the "325" market, that is currently dominated by the "benz CLK" (aka Roland/Yamaha). There are MARKETS akai wants to sell units to dominate the 325 market and push out the Benzes (roland/yamaha) the GOAL IS NOT TO COMPETE WITH YOURSELF the goal is to balance sales of all units to while maximizing sales of the new one to dominate a new market. THAT IS MARKETING. AGAIN THE GOAL IS NOT TO COMPETE WITH YOURSELF BUT TO DOMINATE A MARKET THEY DONT CONTROL NOW. BALANCING SALES OF THE UNITS IS ESSENTIAL TO THIS>THUS FROM THIS SIMPLE MARKETING RULE, we can draw that Akai will: sell the 1000 for less then the 2000xl (the 540 BMW) and will have to alter it in several ways so that the 2000XL and the 4000 are still appealing to users at thier current price points.
I just dont understand why you fail to grasp one of the most elementary concepts of business, #1 dont shoot yourself in the foot, #2 compete with competition not your own product line #3 if you make something better and cheaper then what you are making now you have to find ways to move them into different markets so they dont directly compete with each other. what you are talking about would be like if the Triton LE was BETTER then the Triton and Triton Studio. THEY ARE DESIGNED TO NOT COMPETE WITH EACH OTHER ETC> the MPC 1000/2000/4000 will be no different. Bet on that.
Speak on it.