earthmorphosis wrote:Every single one of you is wrong. You people probably think he was in a real airplane too. I work a lot doing sound on film sets. There is always an art department for commercials, and they have these things called 'Props' that they actually build, just like they built the set to look like the inside of a plane. It was nothing more than a prop made to look like an MPC. See, they wouldnt use a real product from Akai or whoever else because it's a commercial for Coors, not Akai. Some times multiple companys will advertise two different products collaboratively in one commercial, (ie:MTV & Virgin Mobil) but not many companies want to collaborate with alcohol or tobacco advertisments. Again lets all say it again slowly P-R-O-P. :D[/color]
umm ok, they DID NOT BUILD THE PLANE SET SPECIAL.
THERE IS THIS PLACE IN la CALLED UNIVERSAL STUDIOS THE NAME IS SELF EXPLANATORY.
the interior of an airplane (small medium and jumbo jet) are BASIC sets, that i'm sure a million studios have set up already, ####, most film schools have one too. (the good ones anyway)
the things is an mpc, DRE DID NOT BRING HIS OWN MPC TO THE SHOOT OR HAVE HIS AGENT ARGUE ABOUT WHICH MPC TO USE, THE PEOPLE MAKING THE COMMERCIAL DECIDE THAt, and the entire concept, all dre could probbaly say is "yes i'll do it" or "no I wont" he likely had no input on the commercial beyond that, U think angie martinez wrote her "obey your thirst" lyrics from the 5 deadly women ad 3 yrs ago? NO, the ad agency had someone do it, thats why WE HAVE AD AGENCIES, that is what they do.
DRE PROBABLY SAID "I USE AN MPC TO MAKE MY MUSIC" and they went out and bought the coolest looking one, that being the grey/black 2000le, no orders from japan or that ish, just the cool looking easy to get (for a commercial anyway), and thats that, you think he packed his gear and brought it out? no, he just showed up, put on the clothes they told him to wear and did the commercial.
hey it aint even plugged it yet I hear a beat? its a COMMERCIAL. In all tony touch's video's hes on a vestax 06, I never seen him use and 06 b4 and i seen him more then 3 times live, why did he change? cuz he's an artist, only the truly wacko will demand that they get the same gear they use (especially when the mpc 3000 is no longer made and costs mad $$$, cant be gotten for free by saying to akai, "we wanna use your gear in our commercial with dr dre.")
so my point is its a commercial, the set was likely already built and rented for the day, the clothes dre has on are NOT his, the mpc aint his either.
this simple fact (that the 3000 cannot be bought new, or obtained for free from the maker since it dont make it no more) means they were limited to what akai US could give them, of all the stuff they currently have avail. in the us (and when they made the commerical the 2000xl le's were new werent they?) the 2000xl le was the coolest looking one and thats the one they used.
mt frat bro works doing commercials, and they get to keep the free stuff they use in the commercials when they are done, clothes, gear etc. everything is provided by the agency that is making the ad.
period. sure an artists can demand they use his gear and he can wear his own stuff but Dre aint on that level (true) that level is like madonna, and jlo type heads, crossover megastars. while dre is a hip hop megastar he is basically just another star, no more famous then any other famous rapper, and they could have just paid timbaland, or pharell for the same spot and got the same result, all they wantred was a recognizable hip-hop producer, #### peter rock couldve done it.[/color]