MPC Renaissance...... The Features & Why You need it.

First Akai "used" hip-hop black producers in stereotypical imagery to advertise the new MPC line.

Now they are "using" a woman from another marginalized population.

This company needs history lessons.

M-Chop wrote:They are desperate, and so out of touch.. no connection with whats current rite now.

that's how i felt watching this video, I wanna say they are trying to tap into new market because they found out they cant fool the old market (us) this used to be funny to me but now it's getting sad...I cant stop to think if ren flops it could be last mpc produced. something I do not want to see happen personally.

godlike wrote:First Akai "used" hip-hop black producers in stereotypical imagery to advertise the new MPC line.

I think that's bit of a stretch and more of a assumption people tend to make when they see someone other then those pale looking akai reps, I needs sun glasses every time that dude with chopin haircut and pinokio nose pops up

Is this an official Akai video?

I'm not seeing anything to suggest it is an actual Akai video.

But that's obviously not going to stop some hating on Akai for it.

Until I see it posted on an official Akai site, I'd be inclined to say this is unlikely to have anything to do with Akai.

It's either a demo, a film college project or just a way for 'Showtime Solutions' to generate a bit of chatter about them. I see they've disabled comments now.

holy mother of god that was awful.

judging by the looks of it, the lightning and the colour scheme i´d say its official.
if this "showtime soliutions" did make it as a portfolio piece, without a disclaimer anywhere - they are dumb as rock.
who makes an infomercial for fun anyway?
it is completely illegal to put on a logo of a company at the start if you are not affiliated with the said brand.

the earlier videos were blunt but this is straight brainless.

in other news elektron makes a total integration plugin for their boxes.
akai, so disconnected.

yeah this fake and the company is a joke:

http://www.youtube.com/watch?v=m0yKZSNW ... dkcyI4bMrw

so looks like akai contracts 3rd party company to promote their gear bcuz they arent having much luck on their own...I'd be curious to see ren/studio sales numbers...it's pure speculation but something tells me they are very very low

Deck Lazer wrote:yeah this fake and the company is a joke:

http://www.youtube.com/watch?v=m0yKZSNW ... dkcyI4bMrw

She looks like that female from Rango.

man this is priceless.
i almost fell of my chair.

thats the akai marketing team right there lol.
why this pic is not a meme is beyond me.

that look...

peace

Damn....

https://twitter.com/Akai_Pro/status/443884179315388417

WHAT?? They rep'd this video? Wow.

But doesn't surprise me - they produced those awful MPC Minute videos.

"the pads light up so I can see what pads I hit when I make a beat in the dark"

I cant believe I watched that....