NEW BEATKANGZ

bruv they are being who they are regardless if the peeps buying it are black or white that dont factor into it heavily as if peeps like the product and featureset they will buy it.

what ur saying is somewhat similar to asking nas or the game to not act too hood becasue alot of the peeps that buy their music are not from the hood.

I get what you mean jpeg, but spending $14 on an album VS. $500+ on a piece of recording equipment= apples to oranges.

When you buy a Nas album, you're buying his style, experience and in a way, his attitude. While I may not constantly want to listen to his "hoodness" it's no big deal because I didn't invest too much in his product.

On the other hand, when I'm looking for a new piece of gear for my setup, I don't want "attitude". I want a functional piece of gear and a knowledgable staff that also is capable of giving good customer support if I need it. Can BeatKangz provide that? I'm not so sure...

hope this makes sense...I'm half awake over here

yeah you are right
this product comes with so much style that it doesn't really leave any room for the producer
its like, pre-set style.. not much you can do with it unless you are into making the same type beats as everyone else who has it..

drunkmonkey5556 wrote:not much you can do with it unless you are into making the same type beats as everyone else who has it..

I don't think that necessarily case...you can definitely go against the grain and make stuff unlike every other THANG user, I just don't feel they are taking potential customers seriously enough. Why would that change once you become an ACTUAL customer?

the sharted Tron toaster comment was pretty funny, unless Beat Kangz can come back strong I think we know who won this round.

Compared to an ASR-x??!! Come on, Ensoniq had Stanford professors tuning their reverb algorithms!! That shit was waaaaaay ahead of its time. The converters on those boxes are sick!!! Rotary speaker emulators.....Alternate tunings.....Parametric EQ......And Beat Kangz are talking about their 2" library, sorry man, you should be bragging about who is designing those converters! But it does address weaknesses of the ASR like lack of dedicated buttons and crappy screen. But without the strong sonics, to me what's the point.

Looks like a fun toy with some good thought put into it though, I'm not hating, let's just keep it in perspective. People will buy this because it has a big screen, is easy to use, and can make beats.

honestly im prob gon get this thing...imma gear head what can i say

jbraudio wrote:I get what you mean jpeg, but spending $14 on an album VS. $500+ on a piece of recording equipment= apples to oranges.

When you buy a Nas album, you're buying his style, experience and in a way, his attitude. While I may not constantly want to listen to his "hoodness" it's no big deal because I didn't invest too much in his product.

On the other hand, when I'm looking for a new piece of gear for my setup, I don't want "attitude". I want a functional piece of gear and a knowledgable staff that also is capable of giving good customer support if I need it. Can BeatKangz provide that? I'm not so sure...

hope this makes sense...I'm half awake over here

Its gonna be more than functional. Check it out. http://www.sonicstate.com/news/2009/01/ ... t-machine/

My comment wasn't insinuating that it wouldn't be functional, if anything my post was pointing out my little faith in the customer service and company reliability.

jbraudio wrote:...if anything my post was pointing out my little faith in the customer service and company reliability.

I too. They have some great ideas, but they seem hindered by their need to take on poses and show how much "swagga" they have. I think they have great aspirations but that they are limiting their demographic by presenting themselves with the wrong demeanor. There's nothing wrong with being "real", or embracing your chosen trend (and it is a trend!), but one should know that certain things are not constructive for business -- especially not things that are imitations of street persona. Acting like you're on Rap City while talking about lithium batteries and other terms that could be found in the back of an Intro to Electronics addendum isn't really what I call convincingly "real" or "street". So, why is it even needed? You don't have to act "Hip Hop" to sell us a product. By presenting themselves as a stereotype, they are also assuming certain stereotypes about their potential customers, which I'm sure may discourage a lot of people from buying -- before they even know if it's a great product or not. Just let the product speak for itself. I'd love to see this product do well, as if it's great, it will force other companies to up the ante.

If the product is backed by proper support though and people who give me the impression that they are sincere and concerned with much more than fitting cliche social deformities, I wouldn't hesitate to see what this product is really about.

I'm not white (some seem to think that matters), nor an Akai proponent, but nor do I talk with a purpose slur or sway from side to side when I speak. So, this isn't about "color" or loyalties, like a few seemed to claim. It's about building customer confidence in your business and letting potential customers know you won't just disappear or not support your product. I know dudes still moving dope who don't even have this much "swagga". I've come across car salesmen who do though. This doesn't do a lot for perceived sincerity and if perceived sincerity isn't important, then stop while you're ahead. You don't have to wear turtle necks and loafers or eat brunch to enforce sincerity, you just need to seem sincere and believable....not overly exaggerated.

Like someone said elsewhere, "Are you guys selling crack or music gear?".

More of the "for the kids" attitude! That, I can get with.

Only got 4mins on tonight, so that's it.

The Machinist wrote:By presenting themselves as a stereotype, they are also assuming certain stereotypes about their potential customers

BINGO! Machinist gets the prize! Couldn't have said it better...

The Machinist wrote:I know dudes still moving dope who don't even have this much "swagga". I've come across car salesmen who do though. This doesn't do a lot for perceived sincerity and if perceived sincerity isn't important, then stop while you're ahead.

A lot of music company reps act like car salesmen and Aja Emmanuel was a rep for Samson/Zoom. Go figure.

http://www.beatkangz.com/main/about-us/aja

burster1 wrote:A lot of music company reps act like car salesmen and Aja Emmanuel was a rep for Samson/Zoom. Go figure.

You say that like it's a good thing.

When is the last time you met a music company rep or A&R that you trusted...or for that matter a car salesmen you trusted? Your argument is moot and out of place, as we're discussing why the company seems questionable, not why it's just like other unsavory institutions. Please elaborate on what you're saying. Is he using terse Marketing 101 fundamentals to sell you a product? Is he using basic spin techniques, and an "If you can't beat em', join em'" tactic to sell products? Hopefully that's not what is being implied. Because that's what those sorts of institutions and people specialize in. I'm sure that when working for Samson or during business school (if any) he also learned a ton about profiling, branding, DOI (Diffusion of Innovations) through research and development, and how to counter and court a demographic. To get there, I'm sure he spoke proper English with correct enunciation also, just like most of these "street cats" do when they're on the phone trying to get a job. Being seemingly of the salesman vein, which was obvious before you even brought it up, is one of the questionable bits actually. So, I'm not sure how your point defeat what we're saying.

• Rule 1 of sales: Make the customer believe that you can relate wholeheartedly to their disposition and thus are more inclined than the competition to rectify or cater to their needs.
• Rule 2 of sales: Make the customer believe that your product is superior or inline with the competitions, except that it's either less expensive or superior.
• Rule 3 of sales: Make the customer believe in longevity through interweaving the product, subliminally, as a constructive and essential element to a way of life.

The three M's of Marketing, usually learned two weeks in. Ever see cigarette ads and that sort which have mofos smiling and what not? Ever see the same cigarette ad in Vibe then in Guns Magazine, and notice that they wouldn't be well targeted anymore if they switched magazines...yet it's the same product? These ads are applicably targeted at a focused demographic through manipulation of ideals. They wouldn't put a "fur coat wearing vodka drinking Hip Hop mogul" in a Town and Country magazine, just like they wouldn't put a "Arts and Crafts mom, using McCormick seasoning" in Vibe. Why not? Here are some examples in action of people using "persona" to sell you products based of stereotyping their customers, all whom have questionable motives....






Is this bad or good? That's not for me to decide. Marketing can be good or bad, it's the motives that are often questionable. My question is, are they sincere or are they simply using misplaced marketing? Most importantly, will they last and can I trust them.

You can buy into whatever you want, but my views are: Stop acting like a crackhead trying to sell me a stolen ipod, or a car salesman trying to sell me a pre-owned '97 Pontiac Aztek. Stop assuming that I make only Hip Hop (or Hip Hop at all), or that I say shit like "big ups", and definitely stop trying to sell me a facade...especially when it isn't believable. I'm sure he's a smart dude. I'm absolutely sure that he's a smart dude, because that part is obvious and convincing! The rest is not. I'm not against this product, I'm just not yet coaxed by the business model.

And I do not mean any of this to be offense, burster1. This is just to maybe elaborate at least my point of view.

Yeah 4mins turned into an 1hr. Women take too long to get ready.

The Machinist wrote:Yeah 4mins turned into an 1hr. Women take too long to get ready.

Story of my life...

i hear what peeps is saying but bottom line is the product what it can deliver and the price all the other shit secondary the unit looks intutive with soft pads so u can get more subltle-tees out of it unlike the rock solid mpc1k pads.

the sounds sound big and clean and i imagine u can tweak some ill club bangers out of it plus it samples the shit is dope.

the marketing mantra is to brgin attention to the product peeps know about it so job done.

the thing they need to work on is the visual style of the unit tone it down a bit make it look less gawdy and child-like and change the dam name and they got a big product.

but if they thinkg they gonna sell this thing to the mpc2500 market they r nuts they should be aiming this somewhere between sp404/606 market and the mpc1k market and that needs to be reflected in the price.

cos aint no one gonna spend more 500 quid on a unit that looks like a toy