Machine Life wrote:Bummer. I always felt MPCs would be around forever (at least the hardware-only type), but I guess the future (or money anyway) is in hybrid devices like Maschine and Ren, etc.
I don't fully buy the idea that Akai from a business standpoint can't profit off hardware in the present. Would they sell more Rens and Studios? Yeah probably, but they can get $300-$700 more on every unit if a hardware model is available too.
Also the fact that prior to the Ren's announcement and release more than half this forum was on that "oooohhhh computers...icky unless it's a PT track out". That sure changed quick...
But if there was no money in hardware you wouldn't see Korg re-releasing the MS-20. Sure the hardware may not sell quite the numbers of hybrid solutions or cheap MIDI controllers, but a business worth it's salt should grasp economies of scale and see that you can run concurrent business models, satify more customers and make more money.
But clearly Akai has their hands full trying to have a team of 6 coders write their present and future. (I feel for Pete and those dudes is my point. I couldn't see a team that small doing better than what we've seen so far. I think they just have too big an undertaking for a small team.)