moodymann makes techno/house with mpc and other gear.
good lecture here at redbullacademy:
http://www.redbullmusicacademy.com/lectures/moodymann-henny-and-kennyanother example is sizzlas live keyboarder of the firehouse crew like in this great reggae concert in miami (but i think that the mpc was mostly used for patch changes on the keyboards for each song):
http://www.youtube.com/watch?v=9QK4c8tzC8Uand there are plenty of musicians around the world that are using mpc for almost any style of music. also roger linn was and is a guitar player and he invented the mpc for more easy drum programming for non drummers and he played rock (?) music.
peace, jo