MPC-Tutor wrote:jpeg wrote:Akai made NI bend the knee
It's possible to see it the other way around as well, Akai desperately fawning over NI and acknowledging that NI's content is perhaps in a better league, to the point where they've clearly released 3.4 too early so they can get the most mileage out of NAMM and this partnership, plus they've let NI take over the MPC3 page on the Akaipro site.
I wonder who contacted who here? I just don't think Akai particularly need the content, both NI and Akai sample expansions are (IMHO) fairly generic, safe and by the numbers, and much of the NI stuff is even often developed by the same sound designers these days anyway (e.g. MSX etc).
AIR seem more than capable with regard to plugins, plus inMusic has a pretty hefty archive of content to fall back on across all the various brands. I get that this is less about the content and more about the 'whoop whoop we they are in a partnership together', but that's generally how Akai present everything, e.g. Splice, Ableton integration etc.
I'm not saying it isn't worth making a song and dance about, but it just seems like something they should have perhaps held back on for a few months until they made the most out of the MPC3 release (which again suggests that MPC3 only went live because NI's plugins require MPC3 to run). From the website ATM it just comes across as MPC3 itself is some kind of join venture between Akai and NI, and it obviously is not. Akai just doing themselves a bit of an injustice, they deserve to take the full limelight on MPC3 and not share with NI.
Expansions, expansions, expansions to sell, that's the point.
Writing here and there, I came to the conclusion that the big majority of MPC users are expansions and preset users, just a minority of people prefer to dive into sampler and sampling, build their own sounds and so on.
Or, at least, there is a split between the two kind of users.
And NI has a huge catalogue of libraries, starting from Kontakt and their legacy synths, like Absynth and so on, which is dated and have no future in the computer domain which is already at the next stage of modeling.
So here we go, MPC gets the libraries and the hype, NI sells sounds that nobody pay for anymore.
A win win.
And I still think that this is a test to understand if it's worth for Inmusic to buy NI and implement their stuff on MPC.
I hope the answer will be no.
And yes, mpc3 is going to be a big mess, that's why they need to pump up the hype with these (useless) libraries.
Otherwise, what would you show at Namm?
A bad working OS in beta with flawed new keygroups, an arranger which doesn't record track mutes events, track mutes with visual bugs and so on?
Expansions, expansions, expansions, ready made dollars with ready made sounds.
I hope Air gonna chime in soon and rescue MPC again.
Long life to Air.
what are they all doing.