By lo-fi
Tue Feb 08, 2005 6:16 am
Windy_City_Hawk wrote:The problem with building an MPC aimed at MPC users is that Akai would never really gain any NEW customers.
That's like saying you shouldn't build a car that is aimed at car drivers because they already have cars. Should Akai just stop making MPCs?
There will be new kids turning 16 and choosing to spend their birthday money on hardware or software. Some will buy Reason or Live, some will get a GrooveBox, and some will get an MPC. There will be cats switching over from software to hardware. There will be DJs getting into beat making. There will be cats upgrading their MPC. The better they make the next MPC, the more people will buy it.
And if you're saying Akai should compete with software by releasing products that are more like software, I disagree. In my opinion they should focus on the ways the MPC differs from software. THAT is their unique selling points, and it will be for a long time.
With expensive music equipment there is a real big used market, and Akai suffers from this more than anything! If they used there limited resources to put out an MPC that modeled old machines do you really think they would sell alot of them?
Provided they did it right, yes I would. In fact, that's exactly what I've been saying.
Most people would rather have the REAL thing, and just hit e-Bay to get a used SP1200, MPC60, or MPC3000!
Would they? I guess that's why NO-ONE is buying virtual analog synths or softsynths... You're probably not far off by saying many people would rather have a Jupiter 8 than a Nord Lead, but that hasn't been a problem for Clavia. Or the other VA manufacturers.
Modern emulations of vintage gear will not replace vintage, and they won't convince everyone. But there IS a huge market for them. If that weren't true, why have virtual analog synths been the biggest market for synths since 1997? Every VA or softsynth out there emulates vintage analog hardware, and even though for some they don't cut it, you can't say no-one is buying them.




