Lampdog wrote:Higher Hat wrote:if they had a better way to access them besides the 2 knobs Ensoniq may still be around today!
YEP!!!!
I think they could easily still be a super force in the gear industry w/o a doubt.
The two knobs used with the additional function buttons that were added to the X-Pro weren't bad to use function wise, the two knobs were just of a poor quality.
If you replaced them with the longer knobs they performed more accurately and held up.
Because people no longer buy what they need, instead they buy and then want the manufactuer to make it do what they want or add the missing features, smaller companies suffer.
Ensoniq just was never big enough a company to deal with the changing times or shift in consumer expectations.
They spread themselves thin at a bad time and could never recover.
They started trying to make their gear more viable to use with other gear by adding things like wav support, GM etc which meant they were redesigning many of their old ways.
They did that at the same time they were trying to develope and market the PARIS System, plus they had designed and built a Digital Mixer (which never hit the streets) along with some new effects units.
They just had a lot of overhead that never turned a single $$$$$.
Thing that really did them in was them wanting to get out from under the situation.
This made them sell the company in it's entirety to someone who had little or no desire to move forward with the Ensoniq brand.
Worst part is their proprietary nature is what made their products distinct but is what makes them a problem now, it's hard to get parts for them.