
By MPC-Tutor
Tue Oct 01, 2013 3:03 pm
Upright wrote:I hate to say it but this sounds about accurate. I never bought any of the new Mpc's so it doesn't concern me either way but for the homey's that did it's tough, my only hope is that Akai don't throw in the towel on the Ren and Studio at this point.
Akai must now realise that they cannot keep up with NI, not like-for-like. Assuming they actually had a long term plan, they should stick with that rather than suddenly change everything each time someone comes out with something more new and shiny.
Carve out their own niche and stick with it.
However I do think Akai could learn a lot from the way NI market their products.











