Coz wrote:Menco wrote:That tells me that the Akai probably isn't selling that many units as they hoped despite their marketing campaign. That it's maybe too well known among the customers that the Studio still doesn't do what it should do, or that it's simply not appealing enough for the costumers.
That's it in a nutshell. Neither the Ren or Studio are selling, hence the price drop. The Maschine Studio probably plays a small part, but in general it all boils down to sales or lack thereof.
I think it's more that Akai put a lot of front loaded factors in their equation.
Think about it, they had to get programmers, license algorithms from companies.
They purchased a plug in company, purchased a hardware company, paid for some ghetto marketing plus had to actually built the product.
They had no choice but to overprice the Ren and Studio which may or may not have affected sales negatively.
With the price of the original Maschine it's no way Akai should have had the list or street price they used.
Even though it comes with hardware it is still a software product which gives it bad depreciation compared to typical MPCs so it never had the same perpsective of MPCs in the new or used market.
The big reason I stated that the last hardware units were also incorrectly priced is this.
A new 500 was more than a used 1k with new pads
A new 1k was more than a used 2500
A new 2500 was more than a used 5k
A new 5k was more than 2 used 4ks
Akai just never seemed to get that their unit of the past are pretty much their biggest competition.