By moyphee
Sat Dec 27, 2008 7:57 am
Roland has always been about making money off of overpriced accessories....
To be fair rebranded $30 memory and $200 for laptop slimdrive makes Numark more than guilty of what you accuse. My old 4000 didn't come fully loaded either.
Akai has been doing this for 22 years plus and still developing MPCs, the premiere drum pad oriented workstations to date.
To be accurate you're actually talking about 3 different companies over that time span. Akai (MPC up to the 4000), Grande Holdings(MPC-1000) , Numark (2500 to present). The MPC brand may have survived but the company philosophy is drastically different.
Feature updates are a part of keeping a product competitve during it's life cycle. $199 to increase the functionality of a $2500 machine. Paid OS from a 3rd party is one thing - charging for what is expected will lead only to piracy and brand abandonment. For now Akai's primary competitor is Roland. If your most immediate competitor is doing for free what you charge $200 dollars for , customers will reject on the following premise.
The 5000 is $2500 base but let's look at the whole picture in the context of paid updates.
$2500 base
$150 memory
$200 CD drive
...These are all one-time charges but when you add in updates the scenario takes a turn for the worse.
With just one update the total cost rises to $3000+ (not incl. tax/shipping) but gets worse with every new release if you want full functionality from the the machine. Buyers will see the 5000 as an infinite money pit.
Now figure that newer 5000s will have the newest updates included. This will breed resentment from early buyers. If the newest update isn't included with newly bought 5000s, it will simply die on the shelves or get returned when the buyer finds out about the hidden cost.
There is no upside to the scenario you laid out.


